Public Relations Executive
Job Description
The role assists the Communications and Public Relations team in managing daily activities across Majid Al Futtaim Entertainment, including Cinema, Global Snow, and Leisure & Entertainment brands. It supports initiatives to increase brand visibility, secure media coverage, enhance public image, and strengthen the organization’s overall brand presence.
Key Responsibilities
- Build and maintain strong relationships with Arabic media contacts and influencers to enhance brand visibility.
- Coordinate media requests, site visits, and event logistics, ensuring smooth execution of PR campaigns and events across Majid Al Futtaim Entertainment.
- Support influencer strategies by generating content ideas and coordinating event participation.
- Draft, edit, and proofread Arabic communication materials including press releases, media kits, and event content.
- Track media coverage, compile reports, and research industry trends and competitor activities to improve PR strategies.
- Provide administrative support to the Corporate Communications team, maintaining records, coordinating meetings, and assisting with daily operations.
Skill & Experience
- Excellent written and verbal communication skills in English and Arabic.
- Proficient in Microsoft Office; basic familiarity with AI tools is a plus.
- Strong organizational skills, attention to detail, and ability to manage multiple tasks under deadlines.
- Proactive, eager to learn, and a team player with knowledge of regional media and influencer trends in the Middle East.
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field; internships or prior experience in communications/media are advantageous.
