Job Description
The Trade Marketing Executive will assist the Trade Marketing Manager in planning, coordinating, and executing trade marketing activities across KSA and the Gulf region. This role focuses on managing national promotions, key account activations, in-store displays, POSM projects, sampling activities, sponsorships, events, and competitor analysis. The position ensures effective implementation of marketing initiatives to drive sales, enhance brand visibility, and support overall business growth across all business units.
Key Responsibilities
- Support the Trade Marketing Manager in planning and coordinating the National Promotion Plan.
- Assist in managing National Key Accounts promotions and multi-brand in-store activations.
- Coordinate the setup and execution of in-store displays and POSM projects.
- Organize and implement internal and external in-store sampling activities.
- Support sponsorships, events, and NPD (New Product Development) listings.
- Prepare and maintain competitor promotion intelligence reports for different business units across KSA and the Gulf region.
- Ensure smooth execution of trade marketing activities across all channels and regions.
Skill & Experience
- Bachelor’s degree in Marketing or a related business field.
- Minimum 5 years of Trade Marketing experience with a reputable FMCG company in the Middle East, demonstrating strong management skills and a proven record of delivering results in a competitive market.
- Proficient in English and Arabic.
- Planning and execution of promotional campaigns.
- Management of POSM (Point of Sale Materials) and display branding activations.
- Organizing and executing in-store sampling activities.
- Handling New Product Development (NPD) initiatives.
- Analyzing sales and market data to support decision-making.
- Operational planning and coordination of trade marketing activities.
- Understanding brand positioning and monitoring share of trade.
- Public relations and stakeholder engagement.
- Strong written and verbal communication skills in English.