Area Visual Merchandiser

Job Description

The Area Visual Merchandiser (VM) is responsible for implementing and overseeing the visual merchandising strategy across a region or group of stores, ensuring that all presentations reflect the brand identity and enhance the customer shopping experience. The role involves guiding and mentoring Senior VMs and VMs to maintain consistency in execution, conducting market research, and staying informed on industry trends to drive visual innovation. The Area VM also works closely with cross-functional teams to optimize visual merchandising for commercial impact.

Key Responsibilities

• Lead and support Senior Visual Merchandisers and Visual Merchandisers across multiple stores, ensuring visual displays reflect brand standards and commercial goals.
• Oversee the design, planning, and execution of window displays, in-store layouts, and promotional setups to maintain consistency across all locations.
• Review visual displays, layouts, and product placement regularly to ensure consistency and high-quality presentation.
• Develop and adjust floor plans and product zoning based on sales data, customer behavior, and market trends to improve engagement and sales.
• Conduct market research, competitor analysis, and trend studies to identify opportunities for visual innovation and improvements.
• Collaborate with operations, buying, brand management, and marketing teams to align visual merchandising strategies with campaigns, promotions, inventory, and sales targets.
• Monitor the performance of visual merchandising initiatives, making adjustments as needed to maximize commercial impact.
• Lead pre-opening activities for new stores, ensuring brand standards and optimized displays for launch.
• Manage the visual merchandising budget for the area, ensuring cost-effective execution while maintaining high standards.
• Provide regular reports on visual merchandising effectiveness and recommend improvements.
• Mentor and train Senior VMs and VMs, sharing best practices and ensuring adherence to brand guidelines and display techniques.
• Conduct regular team meetings to communicate objectives, share market insights, and provide creative direction.
• Visit stores periodically to assess performance, provide guidance, and gather feedback from teams and customers to continuously improve visual strategies.

Skill & Experience

• 7–10 years of experience in visual merchandising, with a minimum of 3 years in a leadership role managing multiple stores or a large region.
• Proven ability to oversee and guide visual merchandising teams, ensuring consistent execution across all locations.
• Strong experience in aligning visual strategies with commercial goals and sales targets.
• Skilled in conducting market research and analyzing trends to inform visual merchandising decisions.
• Ability to develop innovative display solutions based on customer insights and competitor analysis.
• Experience in planning and executing visual campaigns, seasonal layouts, and promotional setups.
• Strong organizational and mentoring skills, with the ability to train and develop team members to maintain brand standards.