Senior Executive – Marketing

Job Description

The role is responsible for developing and executing both long-term and short-term marketing strategies for the assigned brands. It includes managing brand positioning, overseeing marketing budgets, driving business growth, and leading the marketing team.

Key Responsibilities

• Work closely with assigned brands and manage marketing services to ensure all above-the-line and below-the-line materials are delivered on time, within budget, and maintain high-quality brand communications.
• Plan and execute marketing campaigns for existing and new stores, building and maintaining relationships with media and agencies across all markets.
• Develop and implement integrated communication strategies to enhance brand equity and preference.
• Manage media planning and resources efficiently to optimize brand exposure and impact.
• Coordinate and oversee all marketing, advertising, and promotional activities in line with brand objectives.
• Understand product positioning and brand communication to ensure consistent messaging across all channels.
• Prepare and manage marketing budgets to support top- and bottom-line profitability of the brand.
• Identify and develop new clients, negotiate contracts, and secure profitable business opportunities.
• Drive business development initiatives to achieve desired sales volume, market share, and profit objectives.
• Build strategic relationships with key accounts, understanding their requirements and providing customized solutions for retention and acquisition.
• Plan and execute sales and customer marketing campaigns based on market trends, new market identification, and consumption patterns.
• Explore strategic alliances and partnerships to develop new business opportunities in different regions.
• Conduct competitor analysis, monitor market trends, and identify prospective clients to support business growth.
• Analyze customer segments, buying behavior, and loyalty program data to design targeted marketing initiatives.
• Manage customer-centric operations to ensure high levels of satisfaction and service quality.
• Oversee advertising media planning, working with media houses, creative teams, and researchers to prepare cost-effective campaigns.
• Collaborate with creative teams and visual merchandisers to finalize campaign designs and maintain cultural relevance across GCC markets.
• Track and report campaign ROI, preparing post-event analysis to measure success and identify areas for improvement.
• Work closely with territory marketing heads, providing brand updates, artwork, media plans, and briefs to support regional requirements.
• Stay updated on GCC market restrictions and cultural sensitivities to ensure all brand communications are appropriate and effective.

Skill & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is an advantage
• 7–10 years of experience in brand management, marketing strategy, or retail marketing, preferably in fashion, lifestyle, or retail sectors
• Strong knowledge of integrated marketing, advertising, promotions, and campaign management
• Experience in budget management, media planning, and ROI tracking for marketing initiatives
• Proven ability to develop business, manage client relationships, and negotiate contracts with partners or agencies
• Strong understanding of customer behavior, loyalty programs, and market segmentation
• Excellent communication, leadership, and stakeholder management skills
• Proficiency in Microsoft Office and marketing tools; experience with creative and media planning software is a plus
• Ability to analyze market trends, competitor activity, and customer insights to drive brand growth
• Knowledge of regional cultural sensitivities and GCC market regulations for brand communications